Press releases

Seven District acquires Rapid Images together with founder Mikael Sundell and private investors

Seven District has, together with founder Mikael Sundell and private investors, acquired Rapid Images AB (“Rapid Images”). Rapid Images is a leading digital product experience company specialising in online and e-commerce sales and marketing. In 2022, Rapid Images recorded revenues amounting to SEK 123M with strong profitability.

Seven District has, together with founder Mikael Sundell and private investors, acquired Rapid Images AB (“Rapid Images”). Rapid Images is a leading digital product experience company specialising in online and e-commerce sales and marketing. In 2022, Rapid Images recorded revenues amounting to SEK 123M with strong profitability.

Rapid Images is a full-service digital experience company, specialising in online and e-commerce sales and marketing. Rapid Images helps companies to digitalise the entire product life cycle to quickly reach the market and maintain a completely digital customer journey – from early CAD visualisations, internally to fully-fledged product configurators and aftermarket tools. Driven by customer data and insights, Rapid Images work with its clients to reach their targets and keep up with the ever-changing demands of digital customers. The services are mainly delivered through its proprietary software platform OneCX, a platform created from the experience they have gained from large, complex clients, but relevant and available for everyone. Rapid Images clients include Mack Trucks, Volvo Trucks, Electrolux, IKEA and Geely.

We are impressed by how Rapid Images uses its capabilities to create impact through its unique technology and creativity skill set. We believe that together we will continue to accelerate Rapid Images’ growth and expansion.
Stefan Svahn
Partner Seven District and new Chairman of Rapid Images

“Rapid Images has a unique value proposition in how they utilize its world-class team of specialists to create value through a compelling combination of creativity, consulting and software development. We are impressed by how Rapid Images uses its capabilities to create impact through its unique technology and creativity skill set. We believe that together we will continue to accelerate Rapid Images’ growth and expansion” says Stefan Svahn, Partner Seven District and new Chairman of Rapid Images.

“Seven District is the perfect investor for us at Rapid Images. I believe that they will add significant value to our business through the the know-how they have among their founders and extended network. Seven District’s approach to building mission-driven, technology- enabled businesses and how they support them over the long-term is unique and we are very excited to have them on board”, says Mikael Sundell, founder of Rapid Images.

“Seven District will strengthen our competitiveness and enable Rapid Images to continue its growth journey, organically and through M&A. The way that Seven District combines operational and strategic involvement based on their professional and personal experience truly adds value to the business.” says Anders Claesson Spetz, Rapid Images CEO.

”The investment in Rapid Images fits perfectly into Seven District’s strategy; to build a portfolio of compelling businesses that leverage technology and entrepreneurship to address next-decade challenges that positively impact society. We believe Rapid Images has the potential to be one of the leading companies that define how digital product experiences are developed and delivered, bridging the gap between virtual and actual reality”, Stefan Svahn concludes.

Contact for more information

Stefan Svahn

Stefan Svahn

Partner Seven District, Chairman Rapid Images
+46 703 13 24 26

Mikael Sundell

Founder Rapid Images
+46 76 133 39 22

Anders Claesson Spetz

CEO Rapid Images
+46 72 217 87 88

About Rapid Images

Rapid Images is a full-service experience company, specialising in online and e-commerce sales and marketing. Rapid Images help companies to digitalise the entire product life cycle to quickly reach the market and maintain a completely digital customer journey – from early CAD visualisations, internally to fully-fledged product configurators and aftermarket tools. Driven by customer data and insights, Rapid Images work with clients to reach their targets and keep up with the ever-changing demands of digital customers.

About Seven District

Seven District is an investment company that combines entrepreneurship with experience, knowledge, and capital to accelerate growth and unlock the full potential of companies. Seven District primarily invests in companies headquartered in Sweden, which are, or can become, market leading in a well-defined niche, from the early stages up to c. SEK 500M in turnover. The strategy is to provide a high degree of operational support, leveraging the extensive experience of Seven District’s founding team, as well as providing an international network and financial strength when partnering up with like-minded entrepreneurs. 

The investment portfolio consists of companies that leverage technology to create a competitive advantage and strive to play an important role in positively impacting the development of society. Seven District’s portfolio currently consists of Kvaser, Qamcom, ACRE Ocean Collective, Rapid Images, Easycom, Visiba Group and Intelligent Aerial. The early stage accelerator 7Dx includes Sightic Analytics, Viospatia, IRRIOT, 24 Duty, Klint, Evam and enrouteQ.